We present long-term high-resolution spectroscopic observations of the very active RS Canum Venaticorum-type star V711 Tau, obtained during several observing runs from 1998 to 2004, and study its chromospheric activity. Using the spectral subtraction technique, several optical chromospheric activity indicators [including the He I D_3_, Na I D_1_, D_2_, H{alpha} and Ca II infrared triplet (IRT) lines] formed at different atmospheric heights are analysed. Strong chromospheric emission supports earlier results that indicate that V711 Tau is a very active system. Two large optical flares were detected during our observations. The results suggest that the main part of chromospheric emission is attributed to the primary star of the system. The secondary also presents weak emission but is less active. The ratios of EW_8542_/EW_8498_ indicate that CaII IRT emission arises predominantly from plage-like regions. We have found rotational modulation of chromospheric activity in the H{alpha} and CaII IRT lines, which suggests the presence of the chromospheric active longitudes over the surface of V711 Tau. Two active longitudes separated by about 180{deg} were observed to dominate the activity, and the so-called flip-flop phenomenon was seen during our observations. Moreover, the chromospheric activity level shows a long-term variation that gradually increases from a deep minimum near the year 2002. A close spatial connection of photospheric spots and chromospheric active regions in both short and long timescales was found for V711 Tau.