The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1994 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The 1994 survey also included questions on cinema visits. Background variables includes information on age, gender, education, occupation, and household composition.

Mediebarometern genomfördes första gången 1979 och har sedan dess genomförts varje år. Undersökningen avser att belysa hur stor andel av den svenska befolkningen som en genomsnittlig dag tagit del av ett antal enskilda medier. Syftet är att beskriva tendenser och förändringar i människors utnyttjande av massmedier.

Urvalet drogs ur DAFA/SPAR och omfattade 3104 personer boende i Sverige.

Probability: Simple random

Sannolikhetsurval: obundet slumpmässigt urval

Telephone interview

Telefonintervju