Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans – Study 2

To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins. Using a quantitative (card-sort task) technique, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins. 81 Dutch participants free-sorted 80 product cards. Demographics and other background variables are administered via a survey.

Identifier
DOI https://doi.org/10.17026/dans-xvw-asku
PID https://nbn-resolving.org/urn:nbn:nl:ui:13-hb-3laa
Related Identifier https://doi.org/10.17026/dans-z9m-rz39
Metadata Access https://easy.dans.knaw.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:easy.dans.knaw.nl:easy-dataset:259215
Provenance
Creator Meer, M. van der ORCID logo
Publisher Wageningen University & Research
Contributor Fischer, A.; Onwezen, M.; Wageningen University & Research
Publication Year 2022
Rights info:eu-repo/semantics/openAccess; License: http://creativecommons.org/licenses/by-nc-sa/3.0; http://creativecommons.org/licenses/by-nc-sa/3.0
OpenAccess true
Representation
Language Dutch; Flemish
Resource Type Dataset
Format text/plain; application/pdf; SPSS files; .jpg; .png
Discipline Other
Spatial Coverage Netherlands