Most important strategic and managerial factors for plant-based milk analogue entrance in China using Blue Ocean Strategy

Using semi-structured interviews ten professionals from the industry provided an insight into the current landscape of plant-based milk analogs in China and graded each factor from 1 to 5. Their responses were analyzed via coding and grouped as themes around each factor. Results showed that for a plant-based milk analog company choosing to enter the Chinese food market, the most important factors are market attractiveness, scaling up possibility, availability of substitutes and product attributes, as well as e-commerce. It is recommended to focus on these factors to better understand the competitive landscape and the most important consumer values as well as possibly expand in the future.

Identifier
DOI https://doi.org/10.17026/dans-xu6-z45w
PID https://nbn-resolving.org/urn:nbn:nl:ui:13-jh-xcdl
Metadata Access https://easy.dans.knaw.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:easy.dans.knaw.nl:easy-dataset:251382
Provenance
Creator Ergle, D
Publisher Data Archiving and Networked Services (DANS)
Contributor Wageningen University and Research
Publication Year 2022
Rights info:eu-repo/semantics/openAccess; License: http://creativecommons.org/publicdomain/zero/1.0; http://creativecommons.org/publicdomain/zero/1.0
OpenAccess true
Representation
Language English
Resource Type Dataset
Format application/pdf
Discipline Economics; Social and Behavioural Sciences
Spatial Coverage China