This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference.

Probability: Simple random

Sannolikhetsurval: obundet slumpmässigt urval

Probability

Sannolikhetsurval

Self-administered questionnaire: paper

Självadministrerat frågeformulär: papper