This paper examines several ways to extract timely economic signals from newspaper text and shows that such information can materially improve forecasts of macroeconomic variables including GDP, inflation and unemployment. Our text is drawn from three popular UK newspapers that collectively represent UK newspaper readership in terms of political perspective and editorial style. Exploiting newspaper text can improve economic forecasts both unconditionally and when conditioning on other relevant information, but the performance of the latter varies according to the method used. Incorporating text into forecasts by combining counts of terms with supervised machine learning delivers the highest forecast improvements relative to existing text-based methods. These improvements are most pronounced during periods of economic stress when, arguably, forecasts matter most.