Behaviour and attitudes of the Dutch man of today. Mass-media exposure / personality, values, life satisfaction / job requirements, job satisfaction / leisure time activities: particularly sports participation / following courses / possession of car, image of car / purchases: who makes decision / possession of durables / insurances / making use of banks, cheques, credit cards / favourite drinks, snacks / use of alcohol, tobacco, drugs / favourite shops / gambling / attitude towards various social and political problems / attitude towards marriage, family life, sexuality, spending money / behaviour with respect to health / clothing / cosmetics. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ education/ social class/ politics/ consumption of durables/ readership, mass media, and 'cultural' exposure