Description of subscribers of 'lending art galleries'. Use of galleries that lend art / impact of prices / appreciation of supply / the system of loan and hire-purchase of art / service purchase of works of art / motives for membership / sources of information / cooperation with public lending libraries / visits to museums / membership "Openbaar Kunstbezit" / preferred type of art gallery / motivation / attending performances of art. Background variables: basic characteristics/ household characteristics/ occupation/employment/ income/capital assets/ education/ readership, mass media, and 'cultural' exposure/ organizational membership