Emotional Reactions to the 2016 General Election Debates


This experimental study examines emotional reactions to the first 2016 presidential debate (9/26/2016). Employing both pre/post-test questionnaires and facial recognition software, viewers reactions are tracked in real time during the debate and after the debate is over. Measures include, subject demographic characteristics, political attitudes and pre/post-test attitudes towards the candidates, as well as frame-by-frame tracking of emotional reactions during the debate in the experimental conditions.

Presence of Common Scales: Several Likert-type scales were used.

Student sample.

The student sample was recruited largely from undergraduate political science courses at the 2 sites. Students were randomly assigned to the experimental and control conditions.

mixed mode;

DOI https://doi.org/10.3886/E109864V1
Metadata Access https://www.da-ra.de/oaip/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai:oai.da-ra.de:680390
Creator Fridkin, Kim; Gershon, Sarah Allen
Publisher ICPSR - Interuniversity Consortium for Political and Social Research
Contributor National Science Foundation
Publication Year 2019
Rights Download
OpenAccess true
Contact ICPSR - Interuniversity Consortium for Political and Social Research
Resource Type Dataset; experimental data
Discipline Social Sciences